For an Amazon seller, it is terrifying if you find your best-selling Amazon ASIN suspended. Amazon wants to enrich customer experience and protect brands from dishonest competitors. For this purpose, Amazon implements its strict policies and guidelines which is the major cause of most ASIN deactivations and suspensions. These suspensions can lead to revenue loss, inventory stagnation, and long-term business setbacks. Even well-renowned sellers encounter this problem.
The process of reinstating Amazon ASINs is frustrating and expensive. If you are in this situation, be calm and overcome this challenge! You need to identify the root cause of it, expert (like, My Brand Genius) guidance, and a clear strategy to reinstate your ASINs.
In this blog, we are going to learn about the WHAT, WHY, and HOW of Amazon ASIN reinstatement, which provides actionable steps to get your products back online quickly.
What is Amazon ASIN Reinstatement?
Reinstating an Amazon ASIN means bringing a deactivated or suspended product listing back to life which allows it to be purchased again. Sellers must go through an official appeal process when the ASIN is flagged for violating policies or receiving complaints.
Many sellers find this process complex and time-consuming, which is why professional Amazon ASIN Reinstatement Service Providers, like My Brand Genius, offer their expertise to navigate reinstatement.
Why is an ASIN Suspended?
Amazon enforces strict policies to maintain its marketplace integrity, and ASIN suspensions often result from:
IP Infringement: If you are selling a product that is not authorized by you or you are using another company’s intellectual property (brand names, images, or product descriptions), then the brands or rights owners can report your ASIN due to Copyright, trademark, or patent infringements.
Product Quality Issues: Amazon deactivates your ASIN due to high return rates, negative reviews, claims of a product not as described, safety concerns, or customer complaints about product defects.
Policy Violations: If you do not follow Amazon’s Restricted Product Policy or sell counterfeit, prohibited, or restricted products, Amazon suspends your account.
Listing Policy Violations: The use of prohibited keywords, misleading titles, inaccurate descriptions, duplicate ASIN creation, or variation misuse leads to Amazon ASIN suspension.
Review Manipulation: Amazon has the right to deactivate your ASIN if you are noticed to be involved in suspicious review activity, incentivized reviews, or fake customer feedback.
Pricing Violations: Price gouging or drastic fluctuations violating Amazon’s fair pricing policy can cause your account to be suspended.
Once an ASIN is suspended, sellers must act swiftly to reinstate their Amazon listings before it impacts sales and account health.
How Amazon ASIN Reinstatement Service Providers Can Help
Navigating ASIN reinstatement alone can be challenging. This is where Amazon ASIN Reinstatement Service Providers (My Brand Genius) play a crucial role. Professional reinstatement services specialize in:
Analyze the Case: Check Amazon’s performance notifications to understand why your ASIN was suspended, analyze the seller account health, and Identify errors or missing details in previous reinstatement attempts. These notifications typically outline the specific violation or issue.
Gather Relevant Documentation: Prepare supporting documents, including supplier invoices, compliance certificates, and Proof of intellectual property ownership (if applicable).
Draft a Clear Plan of Action (POA): Craft well-structured, professional POAs that align with Amazon’s policies. Your POA should include the root cause analysis, corrective actions, and preventive measures. Use industry insights to ensure a higher reinstatement success rate.
Submit Your Appeal: Once your POA is ready, submit it with supporting documents via Amazon’s Account Health Dashboard or the Appeal Button provided in the suspension notification.
Follow Up with Amazon Support: After submitting your appeal, monitor your Case Log and respond promptly to Amazon’s inquiries. Patience and persistence are key, but if you encounter difficulties, My Brand Genius can step in with customized appeal strategies.
Successful Reinstatement Strategies
Prevention is always better than reinstatement. Here are some best practices to keep your ASINs active:
Ensure Policy Compliance: By staying updated with Amazon’s Terms of Service (TOS) and regularly reviewing Amazon’s selling policies and restricted product list, can protect your account from deactivation.
Monitor Account Health: Proactively track your ASIN performance and address customer complaints to detect issues before they escalate. Tools like Helium 10 and Jungle Scout can help track negative reviews and return rates.
Maintain Product Quality: Source products from authorized suppliers and conduct quality checks to uphold high-quality products in alignment with Amazon’s standards.
Optimize Listings: Regularly update product details to avoid errors or outdated information. Accurate and transparent listings reduce the risk of suspension.
Use Professional Amazon ASIN Reinstatement Services: You should engage industry experts to audit your listings and ensure compliance. Seek professional assistance for high-risk and repeat violations.
How My Brand Genius Can Help
At My Brand Genius, we provide the following services for ASIN and account reinstatement:
Crafting persuasive appeals for ASIN and account reinstatement.
Addressing IP complaints and quality-related suspensions.
Providing proactive account management to safeguard your business.
Our team specializes in overcoming complex cases and reinstating ASIN quickly which saves sellers time and money.
Final Thoughts:
While ASIN suspensions can be a stressful experience, they’re a reminder of the importance of compliance and preparation. Whether you choose to handle reinstatements on your own or partner with Amazon ASIN Reinstatement Service Providers like My Brand Genius, will restore your listings, protect your business from future risks, and keep your business on track. Prioritize compliance, take decisive action, and use challenges as opportunities to build a stronger, more sustainable Amazon business.
Take action today and ensure the continued health and success of your Amazon account!
Comments