Top 10 Low-Saturation Products to Sell on Amazon in 2025

Amazon is more competitive than ever—but that’s not a bad thing. As competition grows, so do the opportunities for businesses to stand out, grow, and thrive. Monopolies aren’t great for anyone—not for consumers and definitely not for innovation. Healthy competition keeps the market dynamic, prices fair, and businesses sharp.

But here’s the thing: if you’re just starting out, diving into a saturated niche can feel overwhelming. That’s why it’s smart to launch with a low-competition, high-demand product—something that gives you room to breathe, learn, and build momentum without fighting giants right out of the gate.

We’ve rounded up a list of the Top 10 low-competition, high-demand products that are perfect for standing out on Amazon. Whether you're into smart gadgets or unique lifestyle items, this guide is packed with key stats, trends, and marketing tips to help you boost your sales and grow your store the smart way.

1. Air Fryer (Mini or Portable Models)

Facts & Figures:

• Global Market Value: Expected to reach $1.2 billion by 2026

• Search Volume: Over 70,000+ monthly searches on Amazon (U.S.)

• Niche Opportunity: Compact/mini air fryers for dorms or travel are underexploited.

Marketing Tips:

• Target health-conscious consumers and meal preppers.

• Highlight energy efficiency and multi-functionality in ad copy.

• Use Pinterest and TikTok to share quick recipes and hacks.

Create Amazon A+ Content with before/after food comparisons.

2. GPS Running Watch

Facts & Figures:

• Wearable Tech Market: Expected to hit $118 billion by 2028

• Keyword Trend: Rising demand for budget-friendly alternatives to Garmin & Apple.

• Low competition in kids’ running watches and non-subscription models.

Marketing Tips:

• Position as a fitness accountability tool for New Year’s resolutions.

• Create UGC (User-Generated Content) with running influencers.

• Focus on battery life, waterproof rating, and distance tracking accuracy.

3. Laser Cat Light Toy

Facts & Figures:

• Pet toy market is growing at 7.2% CAGR globally.

• “Laser Cat Toy” has around 15,000 monthly searches on Amazon.

• Increasing demand for hands-free, automatic pet entertainment.

Marketing Tips:

• Target pet parents and cat influencers on Instagram.

• Use lifestyle photos showing interactive play.

• Emphasize durability, USB charging, and auto shut-off features.

4. Wireless Slimming Belt

Facts & Figures:

• Health gadgets market growing at 9% CAGR.

• Under 50 sellers in “wireless slimming” or “smart waist belt” niche.

• Surge in demand after New Year & summer season.

Marketing Tips:

• Tap into TikTok health challenges and body transformation trends.

• Highlight features like heat therapy, massage mode, and mobile app integration.

• Bundle with fitness guides or meal plans for added value.

5. Solar Power Bank

Facts & Figures:

• Over $20 million in annual sales on Amazon (2024 data).

• Product search spiked by 20% post-natural disasters or travel seasons.

• Low-saturation keywords: “solar power bank for camping”, “waterproof solar charger”.

Marketing Tips:

• Target outdoor enthusiasts, preppers, and frequent travellers.

• Create Amazon listings emphasizing multiple device compatibility and fast charge.

• Use comparison charts vs traditional power banks in your A+ content.

6. Smart Fans

Facts & Figures:

• “Smart ceiling fan” and “Wi-Fi enabled fan” rising in Amazon search trends.

• Smart home market projected to surpass $500 billion by 2030.

• Relatively low competition in voice-controlled portable fans.

Marketing Tips:

• Position as part of the energy-saving smart home trend.

• Use smart home bloggers to showcase usage in real homes.

• Focus on voice assistant integration (Alexa/Google), auto climate control, and quiet motor features.

7. Smart Toilet

Facts & Figures:

• Smart toilet market forecasted to hit $12 billion by 2026.

• Fast-growing segment in luxury home upgrades.

• Low saturation in bidet seats with smart features (vs full units).

Marketing Tips:

• Target home improvement buyers, new homeowners, and tech-savvy millennials.

• Highlight benefits like water conservation, self-cleaning, and touchless functionality.

• Use YouTube demos and Amazon videos to demystify installation & use.

8. Camera Strap (Ergonomic or Custom)

Facts & Figures:

• Steady search demand of 8,000–10,000 searches/month.

• Opportunity in custom/vegan leather, anti-theft, and ergonomic padded niches.

• Low competition compared to lenses and body accessories.

Marketing Tips:

• Market to travel bloggers, photographers, vloggers.

• Highlight comfort during long shoots, unisex designs, and camera compatibility.

• Offer personalization (e.g. initials engraving) for a gift-friendly angle.

9. Headphone Amplifier

Facts & Figures:

• High-margin niche with tech-savvy and audiophile audience.

• Low competition in entry-level portable amps.

• Increased interest from remote workers, podcasters, and gamers.

Marketing Tips:

• Use audio quality test videos and comparisons in ads.

• Collaborate with YouTube tech reviewers.

• Highlight specs like DAC support, noise isolation, and battery life.

10. Dog Grooming Vacuum

Facts & Figures:

• Pet grooming vacuums jumped in popularity by +30% in 2024.

• Products combining vacuum + clippers see higher conversion rates.

• Low saturation for corded vacuums with attachments and quiet motors.

Marketing Tips:

• Run TikTok and Instagram campaigns showcasing no-mess grooming.

• Target dog owners with shedding breeds.

• Highlight ease of use, noise levels, and all-in-one features in titles and bullets.

Final Thoughts

Choosing the right product is half the battle on Amazon. The other half? Strategic marketing, smart positioning, and differentiation. These ten low-saturation Amazon products give you a solid head start, but remember to:

Conduct keyword research Use compelling images and A+ content Get early reviews through Vine or influencer seeding Leverage social media and Amazon ads

Want help scaling your Amazon FBA game? Let’s brainstorm your go-to-market strategy together.

FAQs

What are low-saturation products on Amazon?

Low-saturation products are items that don’t have too many sellers yet, making it easier for new sellers to stand out. These products often have good demand but little competition, giving you a better chance to rank higher, get more sales, and build your brand without having to fight big, well-known brands from the start.

Are these products profitable to sell in 2025?

Why should I sell low-competition products on Amazon?