Amazon PPC Management Service
Lower ACoS and Scale Revenue
MBG's Amazon PPC management service puts real strategists on your Sponsored Products, Brands, and Display campaigns DAILY, not just at setup. We eliminate wasted spend, defend your branded terms, and drive category share.
- $180M+ Ad Spend Managed
- 312% Avg ROAS Lift
- 38% Avg TACoS Reduction
- 100% Upwork JSS Top Rated
- Amazon Ads Verified Partner
- Amazon SPN Network
Annual Revenue Managed
Amazon Brands Managed
Top Rated Plus
Upwork · 100% JSS
SKUs Managed
Account & Compliance Issues Resolved
THE AD SPEND FRICTION
Is Your Amazon Ad Spend Working
Against You?
Most multi-million-dollar accounts don't suffer from a lack of budget. They suffer from
structural leakage, neglected search term audits, and unchecked ad auto-pilots.
Your ACoS Is Too High Margins Are Shrinking
Every sale should make you money. Right now, some barely break even and you won't know which until your P&L arrives. Rising CPCs, unmanaged broad matches, and unoptimized fee structures eat your net margin alive month over month.
- Impact: Silent bottom-line erosion
You're Spending Budget on Clicks That Never Convert
Your search term report already has the answer sitting right there in raw CSV files. Almost nobody reads it weekly. We mine it EVERY TIME to eliminate bleeder keywords, isolate zero-converting queries, and harvest high-intent winners.
- Impact: $2,000 to $10,000+ monthly bleed
Your Campaigns Have No Clear Strategy
Can't explain why one of your own keywords is outbidding another? Most accounts get built fast and never revisited. Siloed ad groups cannibalize your own catalog, bid against your top-performing ASINs, and dilute overall ranking authority.
- Impact: Self-bidding inflation & rank stagnation
None of that is hard to fix. It just needs someone actually watching.
Our team runs full-spectrum reverse audits within 48 hours to expose exactly where your budget is leaking.
Request Diagnostic Audit
STRATEGIC PARADIGM
What Is Amazon PPC Management?
Amazon PPC management means we're in your ad account every single day not just at setup. Running Sponsored Products, Sponsored Brands, Sponsored Brands Video, and Sponsored Display continuously, so small leaks get caught before they become real losses.
The TACoS-First Distinction:
Most agencies chase ACoS ad spend divided by ad revenue because a single campaign can look great in isolation. We manage to TACoS (Total Advertising Cost of Sales) total ad spend against total brand revenue because that's the number that actually tells you if the business is making money or just recycling cash.
Running this yourself works, until it doesn't. One unvetted keyword can quietly drain a week of budget before anyone notices. That's the gap we close with continuous negative harvesting and exact match graduation.
"Call it PPC management. Call it an Amazon advertising management service. We call it knowing exactly where every dollar went — instead of guessing."
Sponsored Products
Precision keyword & ASIN targeting
capturing direct buyer intent at top-
of-search and product pages. Match-
type isolation.
High conversion baseline
Sponsored Brands & SBV
Custom headline banners and rich
video assets occupying prime mid-
SERP real estate. Defensive brand
moat protection.
Elevates brand equity
Sponsored Display
Conquest competitor product detail
pages beneath the Buy Box and
retarget unconverted shoppers on and
off Amazon.
Steals competitor sales
Amazon DSP Media
Programmatic display and streaming
TV (OTT) using Amazon's first-party
audience segments for multi-touch
brand scaling.
Full-funnel customer lifetime value
EXECUTION SCOPE
Amazon PPC Management
Services We
Provide
Seven modular, synchronized operational layers executed daily
by dedicated marketplace
strategists.
Sponsored Products Campaign Management
Campaigns segmented by individual ASIN and product category. Match types isolated (exact, phrase, broad) to ensure zero cannibalization. Listing conversion readiness and Buy-Box stability validated before unlocking incremental ad budget.
- ASIN-isolated campaign structures
- Match-type isolation architecture
- Buy-box suppression protection
Keyword Research & Negative Harvesting
Continuous keyword discovery mined directly from real Amazon customer search query performance. Negative keywords added weekly to stop bleeders in their tracks. Winning search terms systematically graduated into dedicated exact-match campaigns.
- High-CTR SBV creative framing
- Branded defense moat containment
- Store page landing routing
Campaign Structure & Account Architecture
Complete restructuring of chaotic ad consoles. Campaigns strictly separated by parent ASIN, sub- category, and funnel stage. Internal keyword overlap permanently eliminated, using an intuitive naming convention that makes sense years down the road.
- 30-day view-through retargeting
- Sub-Buy-Box competitor placement
- NTB customer acquisition models
Sponsored Brands and SB Video
High-converting headline copy and video creative tested against strict Amazon guidelines. Defensive campaigns on your branded terms to lock out leeches, paired with aggressive conquest campaigns targeting competitors' primary search queries.
- Weekly search-term report mining
- Automated bleeder negation pipeline
- Exact-match graduation cycle
Sponsored Display and Retargeting
Dynamic retargeting aimed at high-intent shoppers who viewed your ASINs but didn't convert within 30 days. Conquesting campaigns placed directly on competitor listings beneath their Buy Box, plus New-to-Brand (NTB) acquisition campaigns.
- Placement modifier optimization
- Conversion-hour dayparting
- Dynamic daily budget shifting
Bid Management & Budget Optimization
Daily bid updates calibrated by placement modifiers (Top of Search vs Product Pages) and real-time conversion rates. Dayparting schedules directed toward your highest-converting hours, shifting cash directly from underperformers to high-margin SKUs.
- Internal self-competition solved
- Intuitive institutional naming taxonomy
- Funnel stage segmentation
Reporting, Analytics, and Performance Reviews
Weekly transparent performance reports directly linking ACoS, TACoS, ROAS, and CPC to your net dollar contribution margins. Bi-weekly strategy calls with your dedicated senior strategist who gives straight answers, not algorithmic excuses.
Weekly
Executive Audit
Bi-Weekly
Strategist Review
24/7
Slack Channel
PARTNER PROFILES
Who We Work With
We partner with serious operators who demand data accountability and financial discipline
on Amazon Seller and Vendor Central.
Private Label Brands Protecting Margin at Scale
You built this business on your own capital and risk. Margin is personal. We protect it aggressively instead of chasing vanity top-line figures, preventing rogue competitors from bidding on your brand and eroding your hard-won profit margins.
DTC Brands Expanding to Amazon
Amazon does not run on your Shopify or Meta playbook. Search intent, Buy Box mechanics, and A9/Cosmo algorithms are a completely different animal. We engineer the Amazon-specific ad engine so your internal team stays focused on product and direct channels.
7-Figure Sellers Scaling Ad Spend Past $50K/Mo
At this level of scale, a 2% bid inefficiency represents hundreds of thousands in squandered profits each year. We bring the daily human oversight, negative keyword automation, and placement modifier tuning that keeps TACoS contained as spend surges.
Small & Medium Brands Getting Started with PPC
New to Amazon Ads or tired of random agency churn? The most expensive part of advertising is learning through trial and error. We install battle-tested campaign taxonomy and bidding frameworks right the first time, preventing expensive rookie mistakes.
THE OPERATIONAL PLAYBOOK
How Our Amazon PPC Management
Process Works
Amazon PPC campaign management isn't a one-time setup.
It's these four steps, repeated,
every week your account is live.
PPC Audit & Diagnosis
Days 1 - 7
We audit historical search term reports,
isolate bleeders, identify cannibalizing
keyword structures, and calculate true
TACoS baselines across all active ASINs.
Wasted spend uncovered ->
Strategy & Structure Build
Days 7 - 14
We design the full-funnel account
architecture: match-type isolation,
single-ASIN ad groups, dedicated
brand defense walls, and precise top-
of-search placement targets.
Structural hygiene installed->
Launch, Optimize & Scale
Ongoing Daily
Daily strategist oversight: adjusting
placement multipliers, executing
dayparting rules, harvesting new
winning search queries, and
aggressively negating bleeders.
Daily dynamic bid shifts ->
Refine & Compound
Weekly & Monthly
Weekly KPI transparent tracking, bi-
weekly video strategy syncs, and
continuous organic ranking correlation
to ensure PPC spends fuel permanent
category rank gains.
Compounding margin returns ->
AUDITED PROOF
Real Brands. Real Results.
Verifiable margin recoveries, organic rank takeovers, and sustained TACoS containment.
CASE STUDY // HEALTH & WELLNESS
OPERATIONAL REBUILD
FHow a 9-Figure Wellness Brand Handed
Us
ROAS Lift
TACoS Reduction
"MBG completely dismantled our bloated PPC structure. Within 90 days, we were capturing #1 organic rank on our main keywords with half our previous ad budget."
James R. - Brand Founder
HOME & KITCHEN · COOKWARE
Category #1 BSR Reclaim
P&L fee overhaul & creative conversion uplift
Category BSR
6-Mo Revenue
"Their team discovered that our packaging dimensions pushed us into a higher FBA tier. That single fix saved us $18,000 monthly, which funded our new product launch."
Sarah L. - VP of eCommerce
SPORTS & OUTDOORS · FITNESS
8-Figure Catalog Expansion
European rollout + DSP remarketing funnel
ROAS Increase
TACoS Drop
"We were skeptical about consultants. But MBG gave us operational clarity we hadn't seen in 6 years on Amazon. Their team acts as an extension of our C-suite."
Mike K. - Managing Director
SPECIALISTS, NOT GENERALISTS
Why High-Growth Brands Choose MBG Over Generic Agencies
Most agencies assign your high-stakes account to an entry-level account coordinator who logs in once every two weeks to click an auto-optimize button. At MBG's Lahore HQ, an elite team of full-time, institutional Amazon campaign engineers actively tracks your bids every single business day.
Human Expertise, Not Just Automation
An algorithm doesn't know your inventory lead times or gross margin targets. A dedicated strategist does.
Dedicated PPC Strategist on Your Account
One named strategist who knows your business you're not re-explaining it to a rotating junior pool every quarter.
Transparent Reporting You See Everything
Nothing's buried behind a smoke screen. Real-time dashboards and direct explanations for every single bid change.
No Long-Term Contracts Month to Month
We earn your partnership every single month through measurable profit, not a punitive 12-month lock-in agreement.
Amazon Ads Verified Partner Status
Certified in Sponsored Ads, Attribution, and Service Provider Network (SPN).
COMMERCIALLY ALIGNED
Amazon PPC Management Pricing
Transparent, predictable tiered pricing based on active SKU volume and
monthly advertising
spend. No mystery percentages.
How Our Pricing Works
We operate on a transparent monthly retainer tailored strictly to your account's scale. Our pricing reflects catalog complexity, active spend tiers, and international marketplace count (US, UK, DE, CA).
*Every agreement includes a zero-risk 30-day trial without long-term legal lock-ins.
Under $15K Monthly Spend
Under $15K Monthly Spend
Under $15K Monthly Spend
Under $15K Monthly Spend
Under $15K Monthly Spend
Under $15K Monthly Spend
What Is Included in Every Engagement
- Full active management of Sponsored Products, Sponsored Brands, SB Video, and Sponsored Display.
- Daily bid adjustments against keyword conversion rates and top-of-search placement multipliers.
- Weekly search term negative harvesting to permanently eliminate bleeder keyword spend.
- Comprehensive weekly KPI dashboard tracking net contribution margin, TACoS, and ROAS.
- Bi-weekly strategic Zoom calls with your dedicated Senior Amazon Strategist.
- Direct real-time Slack/WhatsApp channel access to your account management pod.
Under $15K Monthly Spend
Under $15K Monthly Spend
Drop your Message for PPC Audit
Transparent, predictable tiered pricing based on active SKU volume and
monthly advertising
spend. No mystery percentages.
- Full active management of Sponsored Products, Sponsored Brands, SB Video, and Sponsored Display.
- Daily bid adjustments against keyword conversion rates and top-of-search placement multipliers.
- Weekly search term negative harvesting to permanently eliminate bleeder keyword spend.
- Comprehensive weekly KPI dashboard tracking net contribution margin, TACoS, and ROAS.
- Bi-weekly strategic Zoom calls with your dedicated Senior Amazon Strategist.
- Direct real-time Slack/WhatsApp channel access to your account management pod.
EXECUTIVE FAQ
Frequently Asked Questions
Direct, unfiltered answers regarding our Amazon consulting methodologies and commitments.
Someone else running your ad account daily not just at setup. Sponsored Products, Sponsored Brands, Sponsored Brands Video, and Sponsored Display. Keyword research, negative keyword cleanup, and bid changes, happening continuously.
[BUSINESS INPUT REQUIRED pricing varies by ad spend, catalog size, and scope]. Real numbers come from the free audit call, not a generic range.
Obvious cleanup fewer wasted clicks, tighter search terms within 30 to 60 days. Deeper optimization through 60 to 90 days. Compounding growth over 3 to 6 months.
Below your breakeven point your profit margin as a percentage. Different for every product. TACoS often matters more, since it factors in organic sales.
Sponsored Products, Sponsored Brands, Sponsored Brands Video, and Sponsored Display. The full spread.
Yes negative keyword cleanup, tighter match types, daily bid work. The same levers used to reduce Amazon ACoS on its own. Which comes first depends on your goal: margin or growth.
[BUSINESS INPUT REQUIRED rough starting point: around $1,000 per product per month, category-dependent]. We’ll get you a real number from your actual catalog.
ACoS: spend divided by what one campaign brought in. TACoS: total spend divided by total revenue, organic included. We manage to TACoS it reflects what’s really happening.
Yes. Sales velocity from PPC feeds Amazon’s ranking algorithm. We keep PPC and Amazon SEO pointed in the same direction.
BUSINESS INPUT REQUIRED confirm contract terms before publishing].
[BUSINESS INPUT REQUIRED confirm cadence].
A free PPC audit. We show you where budget’s leaking and hand you a plan. No commitment attached.